Pedestrian Group’s Vanessa Lawrence links up with Linkby for chief content officer role based in NYC

Adtech platform Linkby has named Pedestrian Group’s publisher Vanessa Lawrence as its newly-created chief content officer, as it continues its expansion across the US, UK, Australia and Singapore.

The executive leadership role – for which Lawrence will relocate to New York later in the year – will be responsible for all publisher-focused outcomes, including engagement, revenue, product usage and performance, and community-building across Linkby’s global publishing network (The Daily Mail, Refinery29, VICE, Buzzfeed, Marie Claire and Dotdash Meredith are among Linkby’s partners).

Lawrence