Pedestrian launches two day ‘self-care’ festival

Zoe Samios

January 22, 2019 10:09

Pedestrian is launching new two-day festival, which aims to celebrate millennial’s passion for ‘self care’.

Selfish Weekend, which will run on March 16 and 17, will feature a speaker stage, pop-up markets, sponsor activations and gift bags, in an attempt to tap into the self care phenomenon.

Pedestrian plans to run the event annually

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Pedestrian Selfish Weekend

3 COMMENTS

Cool 22 Jan 19

A ‘self-care’ festival co-hosted by a publication whose current business model is built off devisive clickbait, and an alcohol company – aimed squarely at the 18-25 demo.

At what point do we stop pretending that youth media companies aren’t morally bankrupt?

User ID not verified.

Confused 23 Jan 19

What does Bitters and Rum have to do with self care?

User ID not verified.

Windy Blowhard 23 Jan 19

Fuck me that buzzword description of the festival sounds awful.

I really love tangible experiences that hero pillars of brands.

User ID not verified.