Pedestrian pulls out of AMAA web audit citing lack of market participation

Pedestrian.TV has pulled out of the Audited Media Association of Australia’s website measurement audit blaming the fact its competitors do not take part in it and a lack of innovation as reasons.

The youth-oriented website, which is partly owned by Nine Entertainment Co., withdrew from the audit in July.

Chris Wirasinha, co-founder of Pedestrian.TV, told Mumbrella: “We are very supportive of what the AMAA was setting out to achieve – which is why we were a member for so many years – however, ultimately we didn’t really feel it was living up to its goals due to a lack of market participation.”