Pedestrian’s Lindt chocolate bunny siege pic isn’t what it looks like; Social media guru Papworth’s oafish tweet; Uber cashes in
An early contender for least classy coverage of the Lindt Store siege goes to Pedestrian Daily with this image, apparently showing a chocolate Lindt bunny sitting on a police barrier.
A quick reverse image shows that the picture was taken by Getty Images in Germany in March last year. It actually shows a bunny on a blue and white beach basket.
Pedestrian’s Facebook followers aren’t hugely impressed.
Neither is Dr Mumbo.
1.05pm update: Pedestrian TV writer Alasdair Duncan later tweeted an apology about the image saying “It’s literally just the first one I found in Getty Images, sorry everyone”. The image has now been removed from the Pedestrian story but remains on their Facebook page.
Second least classy coverage? Social media guru Laurel Papworth’s somewhat twisted priorities…
Twitter respondents were less than impressed.
Papworth tried to reframe her tweet a couple of hours later:
People still weren’t entirely convinced:
1.20pm update: And taxi service Uber’s famous PR ineptness has kicked in again, according to Mashable…
3pm update: After initially justifying its surge pricing as a bid to get more drivers to the congested Sydney CBD, Uber decided to make its rides free.
I think she’s jsut concerned for her colleague who hasn’t been heard from since 10am 🙁
Haha. That’s actually quite clever.
I’m actually just as appalled by people getting mad about a stock image of a bunny, as many are that they published it. I think in this instance the content of their reporting is perhaps a tad more important. Are they being inflammatory? Reporting on police tactics? Sharing images of Sydney airspace? Saying a flag is one thing when it’s another thing all together?
In my books, that’s probably worthy of the tag ‘least classy’ coverage.
Social media “guru” really?
https://www.facebook.com/corporatebollocks/photos/a.216441618483179.47285.207349746059033/614408405353163/?type=1&theater
Ironic isnt it? A social media Guru who’s clearly socially inept all at the same time.
Reporting on these isn’t exactly classy either.
@Fiona,
Not sure the “concern for her colleague” rings true, when her next tweet was asking “Who *is* the community manager for Lindt?
https://twitter.com/SilkCharm/status/544310517943521281
“I still want to know – who is the community manager for Lindt & are they ok? Read what you want into that but does anyone know?”
Don’t try to justify Papworth’s tweet, if she was a guru sh’ed know that a corporation’s social media manager isn’t usually located at one of their frontline retail stores.
Perhaps you need to update your post – and everyone – that @ubersydney has given anyone who is riding out of the affected area a free ride?
Nice one Matt!
Its very obvious Miss Papworth is trying to do a complete backpeddle and failing miserably!
does she think community managers work in-store or something?
also, Lindt don’t have a social media comms strategy / team in Australia. good effort on the backtracking, though.
I don’t get the complaints about Uber. More people want to get out of the city than there are cars available to take them all. Of course that’s going to drive prices up. The same thing happens on a busy Saturday night. If you’re not prepared to pay for a private driver then get a cab.
Exactly Nate. Try buying a pump in Brisbane 3 days into the flood crisis: expensive!