Peer Group appoints MD and creates new strategy role

Tim Burrowes

November 13, 2009 11:04

Peer Group Media, the entertainment marketing agency, has appointed XYZ Networks client services chief Kate Edwards as its new managing director.

Kate Edwards She takes over from Andrew Reid who moves to the new position of director of strategy and research.

Brand strategy, market analysis and consumer insights, including ethnographic research, will now fit under Peer Group’s PeerIn division, headed by Reid.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.