‘People want to see magazines back’: ELLE returns in all its glossy glory
Next week, ELLE Australia returns to newsstands – and that’s not just an antiquated turn of phrase. The beloved print magazine version of the fashion bible is back in all its glossy glory as the sector enjoys a renaissance period.
ELLE was one of eight magazines closed by former owner Bauer Media in 2020 during the pandemic. Continuing as a digital-only publication under new owners Are Media for the next three years, the site now boasts 270,000 unique visitors, and 530,000 page views a month.
Considering that Are Media now boasts more than six million readers across its print magazine range — a stable that has seen six quarters of continual growth — the time seems perfect to relaunch ELLE as a print title, with two issues in 2024 and four in 2025.
And these “people that want to see magazines back”, are they in the room with us now?
No one wants magazines back. No one.
The environmental impact alone makes this a disgraceful move.