Pepsi Max channels Echo Beach in latest summer campaign

Pepsi Max has rolled out its summer campaign, “Max Your Summer with Pepsi Max”.

Created by Clemenger Sydney, the 30 second TV commercial shows friends setting up an evening beach party as a cover version of the 1980s hit ‘Echo Beach’ plays in the background.

Earlier in the year, Pepsi partnered with with GoCatch to offer Sydney locals free rides in the Pepsi Max Kombi for the month.

Pepsi’s summer campaign kicked off last year by featuring a giant slip and slide down a suburban street which ended up at the beach.

The video was adapted for Facebook via its Creative Shop. Alongside Facebook, the commercial was also reworked in collaboration with Twitter, Snapchat and Buzzfeed.

In July, Pepsi announced it had reappointed PHD to handle its media account after reviewing the $25m Australia and New Zealand business.

Credits:

• Client – Pepsico
• Senior Marketing Manager – Rachel Taylor
• Senior Brand Manager – Jen Evans
• Agency – Clemenger BBDO Sydney
• Chief Creative Officer – Ben Coulson
• Copywriter – Zander Williment
• Art Director – Willy Maitland
• Head of Integrated Production – Denise McKeon
• Group Account Director – Anna Borien
• Senior Account Manager – Lettie Marsh
• Planning Director – Lucas Black-Dendle
• Online Editor – Jess Morgan
• Production Company – Velvet
• Director – Dimitri Basil
• DOP – Simon Duggan
• Executive Producer – Imogen Darling-Blair
• Producer – Helen Morahan
• Offline – Adam Wills
• Editor – Adam Wills
• Grade – Billy Wychgel
• Sound – We Love Jam
• Music – Borneo
• Public Relations – Porter Novelli
• Senior Consultant – Andie Crawford