Pepsi returns to ‘Live life to the max’ in new TV push for Pepsi Max

Pepsi has returned to its Live Life to the Max tagline as it kicked off a TV-led campaign for its sugar free Pepsi Max brand.

The 30-second TV spot will be supported by digital and outdoor executions in a campaign created by Clemenger BBDO Sydney.

https://www.youtube.com/watch?v=Q3v-N8o3lc0&feature=youtu.be

The locally-produced commercial features two groups of campers on opposite banks of a river, one of which has run out of Pepsi Max. The groups then use various methods to exchange food and drink and concludes with a camper crossing the river wakeboard style with a case of Pepsi Max.