Pernod Ricard launches new I Am George brand with ‘cinematic portraits’

November 2, 2017 5:02

Wine label I Am George has launched into the Australian market with a film series based on the 1834 diary of its founder George Wyndham.

The label is being promoted in a campaign created by creative agency Society Social and production house Brilliant Films. The series takes viewers through Wyndham’s life in a creative interpretation.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Brilliant Films I Am George Society Social

1 COMMENTS

Yawn 3 Nov 17

Too long. Too earnest. Wont make me buy this over another brand

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Pernod Ricard launches new I Am George brand with ‘cinematic portraits’

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