Pernod Ricard Winemakers appoints PPR and names Chirs Maloney as global eCRM and eCommerce manager

Maloney

McWilliam’s Wines former digital marketing director Chris Maloney has joined Pernod Ricard Winemakers as the global eCRM and eCommerce, with the company also appointing PPR to handle a global brief with the aim of raising the company’s profile among corporate and industry influencers across key markets.

Maloney joins Pernod Ricard Winemakers following two-and-a-half years at McWilliam’s Wines where he was responsible for designing and implementing a marketing strategy encompassing websites, mobile, e-commerce, CRM, search, social and content marketing.

In his new role at Pernod Ricard Winemakers  Maloney is responsible for the implementation of the global eCRM and eCommerce strategy across the company’s portfolio including Jacob’s Creek, Wyndham Estate, Brancott Estate, Stoneleigh and Campo Viej0.