Perth radio ratings: Big drop for 96FM

Tim Burrowes

May 10, 2011 11:17

Fairfax’s Perth music station 96FM has seen a big drop in audience share in the latest set of radio ratings.

According to Nielsen’s third sruvey of the year, 96FM saw its seven day audience share drop from 10% to 7.7%, one of the biggest falls anywhere in the country.

The station’s weekday share also dropped, down from 10.6 to 8%. And The Ugly Phil Breakfast Show fell from 8.8% to 6.7%.

Meanwhile, Austereo’s Mix 94.5 remained at number one.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Dvid heffernan 13 May 11

Who cares what the dj did, the fact is that they wher good at what they done,ugly phil show is not funny and at time a effort to listen to except fitzy,phil is to loud and makes to much noice just like the presenter on top gear australia and they dont use him any more,bring back gary mal and fitzy, or some one like them as the show just flowed naturaly, unlike phil being rude and loud to try to be funny, as i drive a 135 ks to work each morning it is all i listen to and have done since you started, and this is would have to be one of the worst shows you have done, please fix it soon,MANY THANKS DAVE

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