Radio ratings – Perth: Mix 94.5 stays on top but loses breakfast and drive time slot

Southern Cross Austereo’s Mix 94.5 has retained its overall lead in Perth’s tight radio market, but has lost out in the breakfast and drivetime battles to DMG’s Nova 93.7FM according to ratings released today by Nielsen.

Nova93.7FM’s Nathan, Nat & Shaun took the lead over Mix94.5FM’s ‘The Bunch’ who had a drop in audience share from 13.2 per cent to 11.5 per cent, while Nova’s team, took the lead with an 11.9 per cent audience share, despite a small drop from 12.4 per cent.

Perth Monday to Sunday share – source: Nielson

DMG-owned Nova93.7 also eclipsed Mix94.5FM in the drivetime ratings, as the audience share for Meshel, Tim and Marty’s show rose from 13.8 per cent to 15.2 per cent, while Mix’s ratings for ‘The Couch’ dropped from 13.9 per cent to 13.2 per cent.

Executive producer Katie Dower joined Nova’s drivetime show in February from The Hamish and Andy show on the Today Network.

In the breakfast battle, non-commercial station ABC720 still has the largest share of  the listeners – 12.6 per cent.

Although Southern Cross Austereo’s Mix 94.5 has retained its overall lead in the Monday to Sunday ratings, its audience share has dropped from 13.8 per cent to 13.4 per cent. Nova 93.7FM’s weekly share increased from 11.9 per cent to 12.3 per cent, and 96FM made significant gains from 11.4 per cent to 12.7 per cent of the audience share Monday to Sunday.