Perth radio ratings: Mix slips back but retains FM crown as 96FM sheds younger listeners

Mix 94.5 remained well clear of rivals in Perth despite losing one share point in the second radio ratings survey of the year.

The station took just under 14 per cent of the market, still 2.6 points clear of Australian Radio Network’s 96FM which fell 0.2 points to 11.3 per cent.

ARN, which acquired 96FM from Fairfax at the end of last year, saw listeners in the 10 to 17 age bracket switch off in droves with the station’s share falling 6.3 points to just four per cent. It was partially offset by a sharp 4.4 point increase in the 18 to 24 demographic to 16.5 per cent.