Perth radio ratings: Nova loses recent gains as Mix returns to the top

August 29, 2017 10:32

The roller coaster ride of Perth’s ratings continued in survey five with Nova93.7 losing its recent gains allowing Mix 94.5 to retake the lead in Perth, according to GfK.

Nova surrendered share in every single time-slot, dropping 1.6 points overall to finish the survey with 12.5%, down from 14.1% last survey, while a marginal gain by Mix of 0.3 points was enough to push it back to an overall share of 14% and the win.

Hit 92.9 enjoyed the biggest rise with a jump of 0.7 points in people 10+, taking third place with an 11.7% share ahead of 96FM with 9.7% (up 0.3 points).

While Nova won breakfast it was not an easy run for the team of Nathan, Nat and Shaun, down 1.4 points from 14.8% to 13.4%, while Mix’s Clairsy, Matt and Kymba added 0.3 points take second in the FM race with a share of 12%.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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