Perth radio ratings: Two horse race, with Austereo on both horses

Tim Burrowes

March 29, 2011 12:24

Austereo continues to dominate the Perth radio market, with its two stations in the top two commercial slots, according to the second radio ratings survey of the year, released by Nielsen today.

Mix has a seven day share of 14.1%, ahead of Austereo stablemate 92.9 on 11.6%.

However, DMG’s Nova saw improvement – up from 9.3% to 10.5%.

At breakfast, the improvement for Nova was even more marked, with breakfast show Nathan, Nat & Shaun up from 9.6% to 11.4%.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

JG 29 Mar 11

Two horse race? dig deeper because the numbers aren’t that rosy for Austereo.

Fifi & Jules dropped from 18.7 (which they inherited from Hamish & Andy) to 15.4 this book…that’s 3% in oly 2 surveys. Also Boticas Bunch & The Big Couch have both recorded losses this book.

Nova should be happy with Fitzy & Wippa climbing the highest in drive. Also Nathan and Nat did well with a large jump. Although I don’t know how much credibility there is in the 10 – 17 numbers

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