Perth’s 96FM invites listeners to ‘experience the change’ as part of brand shift
ARN’s Perth radio station, 96FM, has shifted its focus to pop and modern rock and internalised its news service as part of a major brand re-positioning.
The radio station’s re-position features the tagline ‘Perth’s Real Gold’ and aims to provide listeners with a distinct musical offering that celebrates the heritage of the brand.
As well as the musical change, two journalists, Kema Rajandran Johnson and Maddie Bourke, have joined the station to internalise its news offering.
I hope your change is what I’m hoping for. I’m born and bred sandgroper so grew up with you when you first started when FM made it here. I will say just this, no one wants to turn radio up for bowie and then play bieber next. Yeah right ill give you one more chance
Err 96fm never played Bieber.
I saw this “Have you experienced the change?” ad on a bus today. “The Change” – LOL – I genuinely thought it was an ad for menopause medication/therapy. Surely I’m not the only one.