Petbarn launches Puppy and Kitten Club with suitably cute campaign
Petbarn has launched a free-to-join Puppy and Kitten Club with an adorable new campaign from Howatson+Company.
The Petbarn Puppy and Kitten Club “offers everything pet parents need during the first year of their pet’s life” and is aptly presented by a heartwarming video soundtracked by a cover of perennial hit Love Is All Around, part of an overall campaign that will blend broadcast, digital, and outdoor media.
Howatson+Company’s creative directors, Jared Wicker and Elaine Li, said of the ad: “We needed to show that Petbarn is the place to go for all things puppies and kittens.
“It just so happens that puppies and kittens are the most salient and loved assets of all time. So we went all in on that, from the lyrics of our song, to our set design, to showing as many breeds into the ad as possible.”
Credits
Agency: Howatson+Company
CEO: Chris Howatson
Chief Creative Officer: Gavin Chimes
Chief Media Officer: Sasha Smith
Creative Directors: Jared Wicker and Elaine Li
Head of Production: Holly Alexander
Head of Craft: Ellena Mills
Senior Art Director: Tom MacPhail
Senior Copywriter: Maddie Semit
Associate Design Director: Jo Cao
Strategy Director: Georgia Pritchard
Group Business Director: Belle Simmonds
Senior Business Manager: Lucy Stock
Producer: Charlotte Breene
Editor: King Young
Vocals: Simon Friedlander
Media Director: James Frith and Jamie Nelson
Senior Media Manager: Monica Doan
Media Manager: Carla Ishak, Nicky Ta and Iris Hsieh
Client: Petbarn
Chief Customer Officer: Nick Adams
Head of Retail & Integrated Marketing: Sumeena Parimu
Creative Director: Kate Napier
Marketing Manager: Faye Andrews
Production Company: Finch
Director: Arundati Thandur
Executive Producer/MD: Corey Esse
Executive Producer: Loren Bradley
Producer: Bryce Lintern
Animal Wrangler: Suzanne Richards, Action animals
DP: Campbell Brown
Production Design: Ella Butler
Colourist: Matt Fez
Post Production: Heckler
Sound Design: Mosaic Music & Sound
Music Supervisor: Anton, Trailer Media
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