Mars Petcare launches Pedigree ‘Feed the Good’ campaign in a bid to drive charity donations

Steve Jones

May 7, 2015 10:59

Mars Petcare has launched a TV and digital campaign for Pedigree that aims to showcase the good that dogs can bring out in people and drive donations to the PetRescue charity.

https://www.youtube.com/watch?v=BjWVEQGcjsU

The 30-second TV spot, from Clemenger BBDO Melbourne, shows two gangs aggressively confronting each other on a street corner.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Steve Jones

Topics

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Mars Petcare launches Pedigree ‘Feed the Good’ campaign in a bid to drive charity donations

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE