Peter Bray quits The Brand Shop for Pareto
Peter Bray has departed STW agency The Brand Shop to become CEO of Pareto Fundraising, an agency focused on the not-for-profit sector.
Bray, who became CEO of The Brand Shop in 2009, said: “When the opportunity came along to lead Australia’s best agency dedicated to the not for profit sector, it was something I couldn’t say no to. Amazing clients that make a real, positive difference to the world and a strong, united team is an incredibly attractive combination, while the not for profit sector is an area that I have always been involved with and am passionate about.”
He added: “I thoroughly enjoyed my time at The Brand Shop. Having the opportunity to lead the team to a successful year in 2010 was very rewarding, and I will miss all the staff and clients.”
Bray is is also a director of consumer advocacy group Choice and national VP of the Australian Interactive Media Industry Association.
Wow. Way to go Peter.
Good luck mate!
Well done Pete. You’ve been a pioneer in harnessing the web and achieving not-for-profit outcomes. Good luck.
Nice hire.
Changes for Peter Bray and Peter Fray on the same day! I’m confused and don’t know where I am or what my name is!