Peter Greste campaign strategist admits they played down Al Jazeera link as ‘it sounds nasty’

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Ross: the challenge was turning global sympathy into global pressure

The strategist behind the campaign to free Australian journalist Peter Greste from an Egyptian prison has admitted the campaign sought to play down the fact he worked for TV network Al Jazeera as “it sounds like it’s linked with terrorism”.

Former ABC journalist Heidi Ross worked with Greste’s family on their strategy to keep the case in the media and to push for his eventual release after 400 days behind bars after being convicted on trumped up terror charges along with two colleagues in 2013.

But she admitted the main hurdles in Australia were confusion around who Greste was and suspicion around his employer Al Jazeera amongst the public.

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