Peugeot Australia launches first Australian brand campaign ‘I am what I am’
Car brand Peugeot has launched its first ever local brand campaign ‘I am what I am’.
Created by The Works, the campaign aims to celebrate Peugeot’s sense of self, confidence and identity by giving others permission and courage to be themselves.
At least it’s certainly very different to the Reebok ‘I Am What I Am’ campaign back in the day that aimed to “encourage young people to find their own voice by celebrating contemporary icons who have accomplished their dreams by being true to themselves and following their own unique path to greatness.”
This ad could be for almost anything and says almost nothing. What a missed opportunity.
So a promotional campaign has finally been launched for Peugeot’s new model range? Where, on TV, billboards, radio, I haven’t seen or heard it anywhere other than here. Are they really trying?
This ad is running constantly on SBS online at the moment and it’s a wasted opportunity because you don’t get to see the cars
The people who are supposedly representing Australians could be anyone as there’s no real local visual reference.
It seems to be a missed opportunity and I don’t think it’s targeting is very on Point.
Anyone looking for a new car would not really be able to judge what the cars look like or what features they have because the cars are only on at the very end after the unnecessarily long intro to a disparate group of people.
The car is an extension of your personality. That’s why you’d choose it over the drab competition.
Love the attention to detail on the Sophie Turner lookalike casting.