P&G blindfolds consumers and places them by a garbage truck for Ambi Pur
P&G’s odour removal brand Ambi Pur has kicked off a ‘social experiment’ where people’s reactions to certain odours are filmed and made into a TV spot.
http://youtu.be/soyEW3Hsl9E
An experiment element will see people blindfolded, sat in the front of a garbage truck – which has been sprayed with Ambi Pur Air Effects – and asked to describe what they can smell.
Mother bloggers Brenda Ghaddi from Mummy-Time and Emma Healey from What’s in Emma’s Brain were conscripted as part of the ‘Breathe Happy’ campaign, which also has a Facebook element.
Simple yet clever.
Simple *and* clever
Where’s the garbage truck?
Interesting way to bring the brand to life from P&G. When owned by Sarah Lee I don’t think they had budgets for telly. Or are they just being more creative with same budgets? Is this a reflection on new brand managers and/or new agencies? Who is in the credits?
It seems more interesting than whatever came before. (Hang on, what did come before?)
Very similar to the Febreze ads running in the US at the moment. Very. Very. Similar.
Not sure about the originality of this. Greys New York have done something very similar for Febreze. What came first?
I smell a rat. https://www.youtube.com/watch?v=Btb2z7PXK00&feature=related