PHD and Brave create cricket work for Ashes tie-in

Tim Burrowes

June 15, 2009 11:28

Media agency PHD has been briefed by Cricket NSW to make the most of the forthcoming Ashes contest to bring more children into the sport.

The agency has worked with creative shop Brave to develop a platform around the “heroes were kids once” idea, with the aim of getting parents to enrol their children into local cricket clubs.

The media buy includes local outdoor around sports centres, TV spots during The Ashes and tactical uses of print and online .

The outdoor starts next month, with TV and press commencing in mid August.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.