PHD announces new Asia Pacific CEO

BY Rosie Drew

September 10, 2024 5:14

Omnicom Media Group agency PHD has appointed Eileen Ooi as CEO of Asia Pacific.

With nearly two decades of industry experience, Ooi was most recently CEO at OMG Malaysia. Before that, she spent four years with PHD Malaysia as its managing director.

Under her leadership, OMG Malaysia has celebrated a myriad of major wins including being named Best Performing Media Network by RECMA earlier this year, with PHD Malaysia and OMD Malaysia claiming first and second spots, respectively, in vitality.

In her new role, Ooi will lead PHD business operations across APAC and work with clients from many of the world’s most well-known and successful brands, including Volkswagen Group, CHANEL, Diageo and Singapore Airlines.

She will report directly to Tony Harradine, CEO of Omnicom Media Group, APAC, and Guy Marks, CEO of PHD Worldwide.

Harradine said Ooi has a unique ability to identify strategic opportunities and effectively convert them into tangible results.

“Under her visionary leadership, OMG Malaysia has undergone a remarkable transformation, achieving significant business growth, with client and employee confidence at an all-time high,” he said.

“With her cumulative experience as well as her understanding of the business needs at PHD and at the group level, Eileen will successfully steer PHD Asia Pacific towards a new era of growth.”

Marks added: “PHD promises our clients that we will help them outthink, outpace and outgrow the market.

“With her record of driving growth for her clients and her agency alike, Eileen is the ideal choice to ensure that PHD APAC delivers on that ambition. She’s a practitioner with an eye for detail, she moves at pace and is a fierce collaborator – all things that will make her a great partner to our clients in Asia Pacific.

Ooi’s successor is expected to be revealed at the end of the year. Until then, she will continue to oversee OMG Malaysia as CEO.