PHD expands remit with Fitness Lifestyle Group to include Goodlife and Barry’s Bootcamp

PHD has expanded its remit of the Fitness and Lifestyle Group account to include the likes of Goodlife Health Clubs and Barry’s Boot Camp.

The media agency won the consolidated Fitness First account last year, with this expansion extending the portfolio to Goodlife, Barry’s, Arena Fitness, Hypoxi, Jetts Australia and Jetts New Zealand, Zap Fitness 24/7 and the Kubofit app.

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