PHD picks up a new client

Two Way Limited has drafted PHD to handle the planning and buying for its gambling application Tab Active.   

The announcement:

TWO WAY LIMITED announced today that PHD have been appointed to handle TAB ACTIVE, the company’s award winning interactive TV wagering service. TAB ACTIVE is exclusively available on all the Sky Racing Channels to Foxtel & Optus subscribers in NSW and Victoria, whilst subscribers in QLD and SA can view a comprehensive racing information service with wagering services to those States pending final Government approval. Two Way created the TAB ACTIVE service for its partners, Foxtel and Tabcorp Holdings Limited.

PHD was selected due to their understanding of the gaming industry in combination with their strong digital and ROI and thinking skills. Two Way Limited reviewed a number of agencies but believed PHD was the best media option for TAB ACTIVE. Barry O’Brien, CEO of PHD Australia, said he was delighted with the appointment and looked forward to the opportunity to grow the TAB ACTIVE business.