PHD retains Volkswagen global media account
PHD has been reappointed to the global media account for Volkswagen.
Mumbrella understands that Omnicom Media Group (OMG) and PHD secured the account this week, with the German-based automotive manufacturer being one of their most significant clients.
As reported by Campaign, the account is worth close to £2 billion (over $3.8 billion AUD).
Volkswagen first appointed PHD to the account in 2016, ending an 18-year partnership with Mediacom.