PHD snares media for TV home shopping giant Guthy-Renker

Tim Burrowes

June 21, 2010 9:49

PHD has won the $14m Guthy-Renker account to run media strategy, planning and buying in Australia.

The account will be the second one to sit inside PHD’s newly established performance marketing team, following foundation client Google Australia. The account is headed up by Andy Littlewood, PHD’s director of analytics and direct.

Guthy-Renker brands include Proactiv, Zumba, Meaningful Beauty and Sheer Cover.

According to Nielsen, Guthy-Renker is the fifth biggest spender in the toiletries and cosmetics category.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Andy Littlewood Barry Colman Media agency Nielsen PHD Zumba

2 COMMENTS

Gezza 21 Jun 10

Shame for Veera – she worked hard on this as any media rep will tell you.

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Liz 13 Jul 10

Oh i know! She would be so gutted about losing this client!

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PHD snares media for TV home shopping giant Guthy-Renker

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