PHD wins Cengage digital media account

Tim Burrowes

March 25, 2009 10:36

Media agency PHD has continued its winning week by picking up the digital account for distance learning specialist Cengage.

It follows Monday’s announcement that the agency had picked up Nokia Siemens.

Cengage Education, previously Thomson Learning Direct, has a ratecard digital spend approaching $2m. It has around 70,000 students in Australia and New Zealand.

Amanda Wood, Marketing Manager at Cengage, said: “PHD already manages our offline media and the performance team really impressed us with their approach to integrating our media and the potential to build our brand online”.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.