PHD wins Priceline

Tim Burrowes

April 7, 2014 5:00

Media agency PHD has won Priceline’s $13m media account following a competitive pitch.

The account was previously held by independent agency Media Merchants, with Initiative also on the final shortlist.

In a statement this afternoon Mark O’Keefe, general manager of marketing for API, said: “Our Priceline Pharmacy retail brand, in particular, has been experiencing significant growth and that, combined with an evolving and challenging external market place, made it a natural point in time for us to review our media arrangements.

“Media Merchants has been a valued and important partner to API for 12 years and I want to thank them for the support they have given us during that time.”

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.