PHD’s Andy Littlewood switches to Mediacom

Mediacom has hired PHD’s Andy Littlewood as its chief data and ROI officer.

Littlewood was PHD’s director of analytics and direct since 2008. Prior to that he worked at Aegis before starting his media agency career with a three year stint at Mediacom in the UK.

Littlewood will lead a team of 30 focusing on direct response, analytics, data and econometric modelling.  

Mediacom CEO Toby Jenner said: “Placing client, consumer and sales data at the heart of our planning process is a critical component in delivering our clients successful communications solutions. Andy is simply the best in market and will further enhance not only our approach to data but also the science behind what is driving our client’s business success”.