Paypal marketer says finance brands need to collaborate to succeed in tech space

Finance brands need to partner with each other in an effort to solve customer’s pain points rather than just create apps for the sake of technology in order to succeed in mobile commerce.

Speaking at the Mumbrella Finance Marketing Summit, Paypal marketing director Elaine Herlihy said brands and merchants will see a tipping point to mobile payments “when we have apps that solve something fundamental that’s a pain point in your life”.

“There’s a collaboration around apps where we need to get together and say ‘how can we solve this problem?’,” she said.

Elaine Herlihy: ‘Paypal doesn’t believe any one brand will own a space’