Photon launches The Leading Edge in New York

Photon Group has made on if its first business expansion moves since the company’s perilous debt problems came to light, launching a New York office of The Leading Edge.  

The announcement:

NEW YORK, November 17 – The Leading Edge, one of Australia’s most innovative custom research firms, is launching a presence in North America. This is part of a strategy to globalize its business proposition to better serve a growing list of multi-national clients. The firm continues its global expansion, adding a New York City office to its existing agencies in Sydney, Singapore and London.

Newly-appointed New York CEO and Founding Partner, Daniel Binns, joins the company from Omnicom-owned Interbrand where he established their global corporate social responsibility and sustainability practice.