Pilot launches very cheeky ad featuring silver Olympic medallist James Magnussen
Men’s digital healthcare provider Pilot has launched a new, and very cheeky, campaign featuring former Australian Olympic swimmer James Magnussen, reminding men it’s okay to come second.
In a bid to cut through the Olympic advertisement noise, the campaign, featuring a number of sexual innuendos, sees Magnussen – who won a silver medal in London 2012 – giving a spirited account of how great it feels to come second.
With a number of allusions to the bedroom, by the end of the piece it becomes obvious that he is not just talking about his Olympic achievement.
