Pinterest rolls out AR beauty try on and shop similar feature

Pinterest has introduced new products and features, including a “Watch” tab and more features designed to make Pinterest more shoppable.

Part of Pinterest’s new ecommerce features include an augmented reality (AR) beauty try on and a “shop similar” feature.

AR Try on is Pinterest’s new integrated AR beauty try-on. This new capability allows creators to tag their Idea Pins with a new Try on sticker to add lip products.