Pinterest hits all-time user high as Gen Z comes on board

August 8, 2025 1:34

Pinterest has hit an all-time high of global monthly active users as the platform becomes increasingly popular with Gen Z, driving a Q2 revenue jump of 17% year-on-year.

Q2 revenue was at AU$1.53 billion (US$1 billion), up from Q2 2024’s AU$1.31 billion (US$854 million).

Broken down geographically, the US and Canada brought in a majority of this revenue at AU$1.14 billion (US$745 million).

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.