Pip Edwards steps back as P.E Nation’s creative director

August 13, 2024 1:25

P.E Nation’s Pip Edwards has announced her move to step down as creative director of the brand she co-founded to “pursue new creative challenges”.

Having launched P.E Nation in 2016, Edwards has been at the helm of the business for eight years, growing it into a retail giant reportedly worth over $15 million five years later.

The brand has a presence across Australia and the UK, feelers in the UK and Europe, and is an undisputable retail success.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.