Pitch Watch: Initiative wins Specsavers; Bohemia on notice as Vodafone looks to call media review

July 11, 2016 12:04

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.

In this week’s wrap up: Specsavers (account win), Vodafone (media review).

Specsavers appoints new media agency

Mediacom Melbourne has faced another major account loss with Specsavers appointing Initiative Melbourne following a competitive pitch.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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