Pitch Watch: GSK moves $27.5m media account; Carnival Australia calls review; Mercedes down to negotiations

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market. 

In this wrap up the latest on: GSK (account win), Carnival Cruises (new media pitch), Daimler/Mercedes (shortlist), Singapore Airlines and a wrap up on the latest on the local implications of ‘mediapalooza’. 

Global realignment sees GSK’s $27.5m Australian media account move from Maxus 

It’s been two months since we revealed that the local $27.5m media account for consumer healthcare giant GlaxoSmithKline was in play locally, but Mumbrella can reveal the account is set to move to PHD.