Pitch Watch: Ladbrokes moves creative; Twinings’ new creative; Draftstars’ appoints for online drive; Shout wins two new accounts

May 2, 2016 9:55

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.

In this week’s wrap-up: Ladbrokes completes review; Twinings picks new creative agency; Draftstars launches fantasy drive; Repco names digital agency; Office of Liquor & Gaming NSW appoints new agency.

Ladbrokes bets on Saatchi

Screen Shot 2016-05-02 at 10.26.11 AM Saatchi & Saatchi will enter the ultra-competitive gaming field after being named by Ladbrokes as its new agency.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Clemenger Draftstars Leo Burnett Liquor & Gaming NSW National Tiles Repco Shout Twinings

3 COMMENTS

Trunking Symbols 2 May 16

I’m not surprised Ladbrokes is reviewing their account. That pommy guy in their ads was a total pain and a turnoff. I was about to choose a betting agency and chose Sportsbet because of their advertising and because they are an Aussie company with headquarters in Melbourne. I would have thought a foreign company trying to woo Aussie battlers and sports fans would be doing all it could to hide the fact it isn’t Australian rather than advertise the fact every commercial break.

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On the rail 2 May 16

Sportsbet is 100% owned by Irish betting giant Paddy Power.

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Trunking Symbols 2 May 16

Huh! They concealed that well!

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