Pitch Watch: Lion & Bohemia split; Australian Olympic Team names creative agency; PR appointments for Yahoo NZ and Moto Guzzi
Mumbrella casts a regular eye over some of the media, creative and PR pitches in market.
In this wrap up: Lion (media); Australian Olympic Team (creative), Yahoo New Zealand (PR), Moto Guzzi (PR).
Lion and Bohemia to part ways
Does anyone else think it odd that the past two incumbents have chosen not to re-pitch for the Lion media account (ZO chose not to), and that the most recent one of the two, Bohemia, is relinquishing the opportunity after slightly less than two years?
Given that twice in a row the incumbent has declined to pitch, it might be worthwhile for Lion to look internally as to what the problem is….
Sometimes you just don’t like what the model is telling you to do.
On the wall. Perhaps time to look in it, Lion?
@stalebeer ZO did not decline to pitch in the last round. It’s not Lion I would want to take a long hard look at.
They were with ZO for years, perhaps the Bohemia experiment just didn’t work?
Times are tough. Agencies unwilling to repitch business?
Tells you everything you need to know.
That’s assuming that the agency isn’t just trying to save face. I think the press release from the client says is all – ‘we have worked hard with Bohemia Group to deliver some successful and innovative campaigns together’. Hard work to deliver ‘some’ success.