Pitch Watch: Malaysia Airlines and MYOB decide media; Sydney Aquarium selects PR agency for launch of new penguin exhibit
Mumbrella casts a regular eye over some of the media, creative and PR pitches in market.
In this wrap up: Malaysia Airlines (media appointment), MYOB (media appointment), and Sydney Aquarium (PR appointment).
Malaysia Airlines appoints media agency
GroupM has won the media account for Malaysia Airlines from IPG Mediabrands, which handled the business throughout the airline’s six-month period last year which saw it deal with two air disasters. IPG Mediabrands has also retained duties for social media.
What a week for Mediabrands, two clients leave – Coles and Malaysia Airlines. What is going on with Mediabrands, it seems to be an agency on the way down