Pitch Watch: McDonald’s appoints PR agency, Optus expands agency roster

July 1, 2016 1:50

Mumbrella casts a regular eye over some of the media, creative and PR pitches in market.

In this wrap up: McDonald’s (PR) and Optus (marketing & sponsorship).

McDonald’s shifts PR account away from PPR

McDonald’s has appointed Eleven and Fleishman Hillard following a competitive pitch process, moving the the retained business away from incumbent PPR – however the agency will work on McHappy Day this year – while rival incumbent Mango Communications will remain on the roster “working alongside DDB on select integrated projects”, Mumbrella can reveal.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.