Pitch Watch: Simplot seeks new agency; Tabcorp looks to consolidate agencies
Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this week’s wrap-up: Simplot seeks creative agency, Tabcorp calls media review.
Simplot call creative review with BWM declining to repitch
Allen: “BWM have been influential in driving the growth of our brands”
“…thank the BWM team for their partnership over the last eight years. BWM have been influential in driving the growth of our brands and ensuring they continue to be some of Australia’s most loved grocery brands,” Allen said.
Then why the need for change Fiona?
I have no connection at all with either agency or brand BUT I surely hope that executive management agreed and see the need for change.
The (Simplot) Brand is the responsibility of the entire management and Board and should not be ‘traded’ off at the whim of a Marketing Officer.
My 30 years of agency experience working across major national and international brands is that too often the biggest threat to brands often comes from within.
As they say in the classics sometimes “you don’t know what you’ve got till its gone”