Pitch Watch: Tourism Australia opens media pitch; plus PVH Brands; Michael Cassel Group and Monash University
Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this wrap up the latest on: Tourism Australia (new pitch), PVH Brands (account win), Michael Cassel Group (creative and media account win) Monash University (account win).
Tourism Australia – media
Tourism Australia has opened the tender process for its media account, one of the most prestigious in the Australian market.
When will Senior Management be held accountable for all of the staff and client movement at Mediacom?
While predictable for a Govt entity to re-pitch it’s account, OMD have hardly done anything to warrant retaining the Tourism Australia business. The Restaurant Australia work was ok, largely an experiential event heavily leveraged by PR. Clems has done some nice work on the business from an advertising and comms POV. I suspect this account may move in 2016 from a media roster perspective.
Go Patts!