Pitch Watch: Levi’s appoint young-gun agency; H&R Block finishes review; Study Group names media agency; AIIA reveals new PR; Synnex Technology appoints agency

May 16, 2016 10:31

In this wrap up: Levis (creative appointment); H&R Block (creative appointment); Study Group Australia (media appointment); Australian Information Industry Association (PR appointment); Synnex Technology International (PR appointment).

Levi’s looks to youth content specialist as new agency

Levis Iconic fashion brand Levi’s has made a surprise move, naming Monster Children, a youth specialist agency that began its life as a magazine publisher, to handle its first locally-produced campaign in more than a decade.

Monster Children is understood to have won the business in a three-way shoot-out against two other more traditional agencies based on content work it had previously done with the brand in Australia.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

1 COMMENTS

Mmmm 16 May 16

Wow, traditional agencies get all the cool clients these days. H&R Block sounds like a riot. Not to mention aiia and Synnex. Look out Monster Children!

User ID not verified.