F.Y.I.

Pizza Hut in motorsport sponsorship first

September 18, 2012 1:29

Pizza Hut has announced it is sponsoring 2011 NSW Formula Ford Champion and V8 Ute driver Steve Charman at the Bathurst 1000 race.

The announcement:

In conjunction with the launch of its supersized pizza offering, The Plank, Pizza Hut Australia has announced the company’s first-ever sponsorship within the motorsport industry, backing 2011 NSW Formula Ford Champion and rookie V8 Ute driver Steve Charman at the Bathurst 1000 race.

This is Pizza Hut Australia’s first major sporting sponsorship and the investment is valued at $200,000, including TV advertising and facebook promotions.

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