Pizza Hut forced to pull Vegemite pizza ads
The Pizza Hut logo
Pizza Hut has pulled the ad campaign for its Mitey Stuffed Crust pizza and is “reviewing all imagery” around the promotion after Vegemite’s owner Kraft took exception to its treatment of the brand.
The restaurant had released the pizza, which has Vegemite and cheese in its crust, in its first campaign from new agency Host. An online video push targeting the Australia Day long weekend featured foreign backpackers being appalled by its taste. But it now appears that Kraft had not given permission for the Vegemite brand to be used in the campaign.
The Vegemite logo
Nice one fun police
Sounds absolutely disgusting!
In the 2% chance that I was drunk enough to walk into a Pizza Hut, I certainly wouldn’t be ordering a Vegemite and Cheese crust stuffed pizza!
Surely a 4 sided hexagon is a rectangle or square …
A four-sided hexagon, s’il vous plaît?
how can you have a four sided hexagon?
I there such a thing as a’ four sided hexagon’?! I though a hexagon has got six sides by definition.
For everyone who has pointed out the four sided hexagon error you are completely right, I in fact meant a diamond.
Back to Early Learning Centre play shapes training for me.
Cheers,
Alex – editor, Mumbrella
An oxymoron replaced by a tautology yet still no hyphen!
I preferred the meat pie pizza at Dominoes around ten years ago.
Somebody call Tony Harrison because this, my friends, IS AN OUTRAGE.
WTF vegemite! Learn how to take a joke!
Take a joke? This is a billion dollar brand. Why would they just let anyone use it without their permission?
Pizza Hut are struggling to get any decent product in the marketplace and they decide to hang their hat on this concept….continue the slow death of Pizza Hut
Good old Pizza Rut.Nothing has changed.Best of luck Host.
You would think with Pizza Hut using Vegemite in their ads, someone would have thought of getting permission from Kraft first given that name is trademarked. Someone at Pizza Hut should be sacked for not doing their basic research.
As for Vegemite, unless it’s only a tiny dab of it with the cheese, I wouldn’t eat it. Vegemite is way too salty for my taste buds. Never understood the appeal of it.
In the mother land crumpets, with cheese and Marmite is a Saturday afternoon essential, whilst watching the football scores update. Accompany that with either some smokey bacon or prawn cocktail crisps and life is good.
As for Vegemite. Give it a swerve. Dick Smith’s OzeMite is so much nicer, as is Dick v Kraft.
I think you will find that Vegemite was sold to a Melbourne based consortium last year by Kraft the current owner of Vegemite is Modelez
Have to confess it made me homesick and itching to try a Vegemite stuffed pizza with cheese. If only they had it in Asia. Yum!
Tried this. It was NOT a nice pizza. They really lay on the Vegemite, the taste of which completely overpowered all the toppings. Honestly, if I wanted to taste Vegemite *that* strongly, I’d just make myself a toasted Vegemite+cheese sandwich … which I’m pretty sure all we ended up paying $30 for. :/ :/