Planner Sophie Price joins The Hallway

One of Sydney’s fastest growing independent creative agencies has added to its senior planning firepower.

Sophie Price has joined The Hallway as head of planning from her previous role as director of planning at rival indie The Monkeys.

Price made her name as planning partner at the now defunct Happy Soldiers, which won a string of awards for its Tontine pillows date stamp campaign. Price has also worked as national planning director at media agency UM.

“Sophie’s reputation precedes her,” says Jules Hall, managing partner and founder of The Hallway. “She is one of Australia’s, if not the world’s, most talented and proven planners. Sophie encompasses what every modern planner should be – she has an intimate understanding of both media and creative strategy. Having met with senior strategists from London to Cape Town to fill this role, it’s surprising how few planners can genuinely make that claim.”