PlanPay brand launches in market via WhiteGrey

Kalila Welch

March 7, 2023 9:39

Pay tech business PlanPay has gone to market with its first brand proposition, inclusive of a new purpose and visual identity, created by WPP’s WhiteGrey.

The work is the first to launch since the Afterpay-backed Touch Ventures appointed WhiteGREY as creative and media agency of record for its PlanPay brand.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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